pr writing

Press release writing is a skill that is key to effective media relations but often press releases fail to impress the journalists they are sent to and undersell clients.

This one-day course teaches attendees how to write sharp and impactful press releases and ensure they are right for your target media.

Course description

This course teaches freelancers, copywriters, and communications professionals how to write and find content for high-quality press releases.

Led by Ollie Wilson, who has headed up PR/communications for four national organisations and worked as a reporter and sub-editor at the Sunday Telegraph and Mail on Sunday, the course is highly interactive with hands-on practice, feedback and a press release copy clinic.

Delegates will learn about writing news style, finding the optimum news angle, and how to hone press releases to a range of different media.

One PR/communications professional said: "Ollie Wilson opened my eyes to what journalists are really looking for in a press release as well as greatly sharpening up my press release writing skills."

What you’ll learn:

  • How to write a great press release;

  • What journalists want from press releases;

  • The basics of writing like a journalist;

  • How to find the right news angle;

  • What to do to find content for a press release;

  • How to make press releases bespoke to different audiences;

  • The secrets of timing dissemination of a release;

  • How to provide quality control for your press releases.

Come to learn to be an expert at writing press releases – and see the difference it makes!

Skill level:

Open to all who want to improve their press release writing skills.

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

See more training courses or find out about our range of in-house training options.

Getting there

This course will be held at The Bridge, 73-81 Southwark Bridge Road, London, SE1 0NQ.

About Ollie Wilson

Ollie has worked in PR and journalism for more than 30 years.

An award-winning journalist, he has worked as a reporter at the Sunday Telegraph, TV editor at Express Newspapers and writer and sub-editor at the Mail on Sunday. In PR, he has headed up PR and communications and published magazines and reports for the Catholic Church in England and Wales, the Country Land and Business Association (CLA), The British Horse Society and homelessness charity Depaul.

He also provides PR/communication consultancy to companies, universities and charities through his own agency, MatchFit Media, and has published a book on PR for Business.


"The course was well pitched to appeal to a variety of levels of experience. Ollie had a deep understanding of the media from both sides, having been both journalist and comms director - this added real credibility to his insights" - Rebecca McKie

"Ollie was a good teacher who was very inspirational in terms of his background. He clearly had a wealth of knowledge which he shared throughout the day." - Louise Northam