Established business journalist Peter Kirwan will show you how to use financial data to tell compelling stories, using a range of examples, tools and exercises.
Course descriptionIn this workshop you will learn how to spend ten minutes reporting the numbers and enrich every story you write.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.
A sandwich buffet lunch plus tea, coffee and pastries is are included.
What will the course cover?
- What can accounts and financial statements tell us?
- Why financial data matters
- What is a profit and loss (P&L) account?
- What is a balance sheet?
- Types of companies and organisations (public, private, charities etc.)
- The disclosure regime: what companies are obliged to tell us
- Reporting tools: How to track performance of public and private companies
- What is equity? (Including the role of investors and the share price)
- What is debt? (Including how companies get into trouble with debt and ways of analysing debt)
- Inside the boardroom: how public company boards operate
- The corporate lifecycle: from start-up via IPO to going private
- On deadline: How to deal with earnings announcements
- Features, profiles and interviews: Using financial tools to enrich your copy
- Ethics and the law: Insider trading and conflicts of interest
- Know the difference between a balance sheet and a profit and loss account
- Understand the warning signs that suggest a company might be in trouble
- Understand how to recognise a company that's performing well
- Know how to diagnose which bits of a large business are under-performing
- Know the types of information that public, private and other types of company have to disclose, and what they can keep secret
- Have access to a range of tools that allow you to plan and manage the way you report on company financials
- Know how to use financial data to enrich the vast majority of interviews, features and analysis pieces
- Understand how decision-making occurs inside boardrooms
- Feel more confident about writing up corporate financial results on deadline
For more details, to suggest a course, or to express interest in becoming a trainer please contact us.
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See more training courses or find out about our range of in-house training options.
Getting thereThis course will be held at The Bridge, 73-81 Southwark Bridge Road, London, SE1 0NQ.
About Peter KirwanPeter has been a business journalist for 20 years, having written for the the Guardian, Wired, Media Briefing and Press Gazette, where he wrote the Media Money blog between 2007 and 2011.
He also spent four years working at Computing, the trade weekly for IT professionals, as editor and later as publisher.
Over the years Peter has been on the receiving end of sufficient reaction to know that few things animate our leaders more than informed analysis of their financial dealings and performance.
Find him on Twitter @petekirwan.