Course Overview
Do you need a website quickly, but don’t want to hire a developer? Are you frustrated with pre-templated websites which lack exibility? Word- Press is best known as a blogging platform. But did you know you can use their script to build multi-functional websites? This course will show you how to build one, without any technical or coding knowledge, in a day.
Who the course is for
Anyone who wants to build their own website (without having to learn code).
Learning Objectives
- What makes a good website
- The basics of navigation
- Examples of good and bad sites
- An introduction to WordPress themes
- Turning your WordPress site from a blog into a website
- Building your navigation
- Using widgets and page templates
- Managing pictures
- An introduction to WordPress plug-ins, how to install and use them - How to use Google Analytics, SEO and social media
Course Outline
What makes a good website
- The fundamentals of good website design - Why content should shape navigation
- Planning design and content together
- Why simplicity is the key to usability
The basics of navigation
- Top vs side navigation
- Creating more than one path to your content - Using tailor-made menus for your content
- Why drop-downs make navigation simpler
Examples of good and bad sites
- How not to build your sites
- How to make your site readable and legible - Avoiding too many colours on your site
- Building intuitive navigation into your design
An introduction to WordPress themes
- The WordPress community, how it works
- What are themes and why are they so cool?
- Free themes vs premium themes
- The key things to think about when choosing a theme
Turning your WordPress site from a blog into a website
- An introduction to the WordPress content management system (CMS) - Understanding the difference between a blog and a website
- What make a good homepage
- Making it obvious what your site is about
- Understanding the difference between posts and pages
Building your navigation
- The importance of planning your navigation
- Tools you can use to build a wire frame for your site
- Why pen and paper works well when designing navigation - Thinking for the website visitor to build intuitive navigation
Getting the settings right from the beginning
- Reading, general and writing settings
- Permalink settings and why they’re important for SEO - Page options, quick edit and page templates
- Widgets, what they are and why they’re really useful - Using dynamic widgets to manage site appearance
An introduction to WordPress plug-ins, how to install and use them
- An explanation of plug-ins
- Why plug-ins make WordPress so brilliant - The downside of plug-ins
- Making your plug-in work
- Choosing the right plug-in for your site
How to use Google Analytics, Search Engine Optimisation and social media
- How to install Google analytics on to your site
- The basics of SEO
- Creating SEO-friendly content
- SEO plug-ins
- Social media buttons, bells and whistles
Getting there
This course will be held at Press Association 292 Vauxhall Bridge Road London SW1V 1AEAbout Press Association
The Press Association (PA) is the national news agency for the UK and Ireland and a leading multimedia content provider across web, mobile, broadcast and print. For the last 147 years PA has been providing fast, accurate feeds of text, data, photos and video. Today the business is increasingly focused on the delivery of complete products for both digital and print clients.
The Press Association Training courses are specifically tailored to ensure they include the very latest developments in the rapidly changing world of the media.
All
of PA's trainers are working journalists or PR professionals with the
most up-to-date knowledge who always shape courses to the individual
needs of those attending.
