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Search remains one of the main drivers of traffic to many sites, whether for business, news or blogs. A good, thorough grounding in search engine optimisation (SEO) is therefore vital for anyone working online.

However, SEO has changed dramatically in the last few years, with the Panda, Penguin and Hummingbird updates shifting the search landscape beyond recognition.

Old SEO techniques have even become threats to your search ranking, even as Google prioritises 'high quality' content more than ever.

Despite this, many web publishers are relying on outdated SEO training that does not take into account recent changes or – worse – is actively harming their site's search performance.

Course description

This intensive three-hour evening course, led by Adam Tinworth, is designed to give anyone writing for the web a good understanding of what they need to know before publishing content online, as well as highlighting ways to improve the SEO value of existing content.

Taking place at's office in Brighton, it is suitable for freelancers, journalists, and anyone working in marketing, PR and communications.

This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we'll be ordering in pizza during the break. Complimentary tea and coffee are also included.

What will the course cover?

  • How to write for search

  • How to write great SEO headlines (that aren't dull)

  • How to identify, analyse and use keywords – without overusing them

  • How to help search engines understand the meaning of your page

  • The role of linking in good SEO

  • Mistakes to avoid

  • How to keep up with SEO changes

For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

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Getting there

This course will be held at's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.

About Adam Tinworth

A journalist for 20 years, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

His clients have ranged from large outlets such as The Financial Times and The Telegraph to smaller publishers and businesses.

Adam is a visiting lecturer on City University's journalism MA course and has blogged for more than a decade at One Man & His Blog.

Find him on Twitter @adders.