Advanced level

This training course is essential for anyone who needs to check or oversee other people’s work, whether that’s a report, news story or press release.

If you haven't done so already, you may want to take our intermediate level course first.

The course is split into two 3-hour webinar sessions taking place on 15 and 16 September between 10am and 1pm BST.

Martin Lloyd, the former head of writing standards at the BBC, takes you beyond correcting mistakes to show you how to:

  • assess stories more critically
  • maximise reader engagement
  • edit concisely to create compelling editorial
  • gain the confidence to rewrite copy
  • consider the angle and refocus a story

Who should take this course?

  • Editors, news editors or sub-editors
  • Marketing, social media, PR and comms staff
  • Executives/managers looking to communicate effectively

Course content

  • Simplifying the language used
  • Cutting overly long sentences and phrases
  • Story structure: making dense copy easy to read
  • Editing features and longer news analysis pieces
  • Making copy flow and hold the reader’s attention
  • Content editing: choosing the right angle and the ‘so what?’ factor

Getting there

This is an online course taking place over two 3-hour Zoom sessions.

About Martin Lloyd

Martin Lloyd is a, PA Training and NCTJ trainer.

He spent 10 years as writing standards editor at the BBC’s training division, the BBC Academy, where he trained BBC News journalists, TV and radio producers and senior managers.

He’s mentored a team of 15 BBC digital content producers, produced writing guides for BBC staff, and was ultimately responsible for training the trainers.

Since leaving the BBC, Martin has mentored an editor at the Financial Times, trained Filipino and Indian journalists remotely and delivered classroom training through the London School of Publishing.

He’s also been a content designer for the Government’s Department for Business, Energy and Industrial Strategy (BEIS).

Earlier in his career, Martin edited copy and designed pages for newspapers and magazines including The Guardian, Metro, Broadcast, New Statesman and Marketing Week.