Lifestyle and travel PRs: are you having problems placing a particular story or press release? This two-hour online workshop (via phone, Skype, Whatsapp and/or email) will look at finding an angle, potential markets, targeting specific publications, structure and language, and pitching techniques.
You'll be invited to send in your story idea prior to the workshop, which you'll then work through and improve on during your custom session with trainer Tina Walsh.
What does the session cover?
how to find ideas that editors want to commission;
researching new markets;
how to write a pitch/press release that will catch an editor´s eye;
how to tailor your pitch to a specific publication;
what journalists want from a press trip;
how to balance journalists´ and clients´ expectations when putting together a press trip;
practical exercises ;
follow up and feedback.
For more details, to suggest a course, or to express interest in becoming a trainer please contact us.
This is an online course.
About Tina Walsh
Tina Walsh is a journalist, copywriter and media trainer with more than 25 years' experience of working on consumer and trade publications. She now writes mainly about travel, food, health and real life for TIME, Travel + Leisure, the Guardian, Daily Mail, Daily Express, Korean Air and many more.
"I booked on Tina's pitching workshop in order to refine my skills and ensure I'm providing the best practice PR for my clients. Tina was great and provided invaluable information that will prove extremely useful." – Jessica Gillingham, director, Sockeye PR
"Tina’s insight into the challenges and requirements of the travel media was invaluable and it was great to be able to share ideas for potential pitches with her." – Amanda Brown, director, A2B PR