Writing stories that will resonate on different social platforms requires specific skills, as does promoting that content on the relevant networks.
From practical pointers on uploading posts to Facebook to discussions around tone, language and style on your own website, find out how you can make your content shine on Facebook, Twitter, Instagram and more with this introductory workshop.
This evening course, led by Laura Oliver, former head of social and community at the Guardian, looks at how audiences differ across social platforms and how you can tap into those variations, as well as how you can work with existing online trends and communities.
The workshop will also include a discussion and practical tips on finding stories for social channels, as well as balancing the benefits of finding new audiences with high editorial standards.
This course will:
Cover what makes a great story for social media (and what doesn't).
Focus on tone and language.
Teach you how to promote your content within the social sphere.
Help you work with new and existing audiences.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning.
Taking place at Journalism.co.uk's office in Brighton, it is suitable for freelancers, journalists, and anyone working in content, marketing, PR and communications.
This is an informal course in a relaxed setting and, as it takes place at the end of the working day, we'll be ordering in pizza during the break. Complimentary tea and coffee are also included.
Delegates will need access to a laptop. If there is a CrowdTangle account available, then even better.
This course will be held at Journalism.co.uk's office at Shaftesbury Court, 95 Ditchling Road, Brighton BN1 4ST.
About Laura Oliver
Laura is a freelance journalist, digital consultant and trainer focused on social media and working with online audiences.
She was head of social and community at the Guardian and part of this team for nearly six years, working to build online communities, manage the Guardian's social media approach and tell stories with different audiences online. She managed, edited and commissioned a team of journalists within the newsroom. Prior to joining the Guardian she was editor of Journalism.co.uk.
She has delivered training in community management, social media, handling user-generated content to journalists in the UK, Brazil, Latvia and Norway, and is available for chats about all of these things and more on Twitter @lauraoliver.