WATCH: So you want to be a social media editor?
Sarah Marshall, social media editor, EMEA at The Wall Street Journal, explains how young journalists can best prepare for a job in the industry
– 1 min read
This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.
Social media has become crucial for news organisations, as a tool for sourcing stories and as a medium for engaging with their online audience and capturing the attention of new readers. Sarah Marshall , social media editor, EMEA at The Wall Street Journal, focuses on driving traffic to the publication via social media platforms, as well as producing content for the outlet's US audience on Snapchat Discover.
She emphasised the importance of being "publish-ready" when entering the industry and making sure your work is extremely accurate when posting stories to a considerable number of followers on social media.
As a lecturer at City University, Marshall teaches her students how to create visual stories that readers would want to share on platforms such as Snapchat, Instagram and Facebook, which will help them increase their chances of employment in today's fast changing industry.
Watch our full interview with Marshall below.
There used to be something here that couldn't be migrated - please contact us at info@journalism.co.uk if you'd like to see this updated!
