How The Economist is luring the AI-savvy young crowd ☕️ Good morning from JUK

👓 Today's must-read: The Economist turns to streaming and games to appeal to Gen Z

 The Economist is reinventing itself for the AI era. President Luke Bradley-Jones revealed at Newsrewired how the 180-year-old publisher is moving at record speed, launching video-first products like Insider and Play, embracing AI to boost accessibility and newsroom productivity, and rethinking pricing to win over younger audiences.

Key insight: Three quarters of The Economist’s subscribers now use its new Insider video product regularly — evidence that video-led, personality-driven journalism is driving deeper engagement and loyalty, especially as AI and changing habits reshape how audiences consume news.

How The Economist captures the young generation in the age of AI

The 180-year-old publisher is betting on video, streaming and artificial intelligence to win over younger audiences — and keep them

Journalism UKJacob Granger

📣 Community pulse: Lucy Stamp on audience insights

Here's me on a call with Lucy Stamp, formerly head of subscriptions and memberships at DC Thomson and a brilliant past Newsrewired speaker.

We caught up last week to talk working from home, productivity and career pivots as she has since launched herself into the world of consultancy. She specialises in the lifecycle of a customer from the point of acquisition through to converting into paid products.

Her advice still ringing in my ears? You need a big picture of your audience, otherwise you're blind to where people are truly engaging and buying into your products. Bust those assumptions today. Expect me to be acting on this tip soon.

⚡ Quick read

Sky News is set to launch its first-ever podcast subscription service, Sky News Insider: Podcasts, next month, on 15 June.

The move comes as the network’s podcast audience has doubled in the past year across Apple, YouTube, and Spotify. For £2.99 a month, subscribers will get ad-free episodes, early releases, bonus content, and access to a community forum to interact with hosts.

Sky News rolls out premium podcast subscription as listening numbers double

Sky News will debut a paid podcast service in June, offering ad-free listening, bonus content, and exclusive community access as podcast demand surges

Journalism UKJacob Granger

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Thanks for reading
- Jacob Granger, community editor, JournalismUK