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Washingtonpost.Newsweek Interactive (WPNI), the Washington Post's online publishing wing, has forged a partnership with internet TV service Brightcove to launch ad-supported video channels across its websites.

Launching this week, washingtonpost.com will supply video channels featuring daily newscasts, web-only documentaries, and international coverage.

Other WPNI properties such as Newsweek.com and the online magazine Slate already run a similar service using Brightcove.

Each WPNI media property will manage its editorial calendar, distribution strategy and advertising sales operations independently and will, over the coming months, gather and distribute reader-submitted, news-related videos on its sites.

"Internet video is central to the rich, multimedia storytelling our readers have come to expect from our online news sites," said Caroline Little, CEO and publisher of WPNI.

"With Brightcove, WPNI has been able to quickly expand the distribution of our Emmy-winning video programming, answering consumer demand and opening the door to new revenue opportunities through internet video advertising."

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Oliver Luft

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