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The website for the London Evening Standard saw a 25.04 per cent
drop in average daily browsers in March, according to the latest
figures from the Audit
Bureau of Circulation .
The figures for March, compared to February, showed the Standard
also saw the biggest decrease in total monthly traffic of 21.79 per
cent, taking it below the three million mark.
This decrease came in the same month as the Evening Standard
relaunched its website. Managing director for digital at the
Independent and Standard Zach Leonard told Journalism.co.uk that
traffic is "now moving very nicely in the right direction".
The Independent, however, was the only audited news site to see an
increase in average daily browsers, of 3.44 per cent, and secured
the biggest rise in total monthly traffic, of 13.33 per cent,
taking it to 14.5 million.
Websites for the Sun newspaper and the Telegraph also both recorded
rises in total monthly traffic, of 0.36 and 3.6 per cent
respectively, but failed to record growth in average daily
browsers.
Mirror Group Digital saw the second highest drop in average daily
browsers, of 11.83 per cent, and the second biggest fall in total
monthly browsers, of 5.90 per cent.
The Mail Online saw its total monthly browser figure fall back
under 91 million with a 0.39 per cent drop for March.