Journalists are typically strong communicators. They're used to pitching in editorial meetings or presenting on camera. But put them on a stage to talk in front of a crowd, and you'd be surprised that even experienced presenters can have a hard time getting their point across.

I've seen it many times at journalism conferences. People talking in circles, losing their point, and ultimately, getting discouraged. Public speaking is a skill in its own right.

If public speaking is on your 2026 skills-to-master wishlist – and it should be, stage time is great for your career – we asked keynote speaker, consultant, author and communications coach Martin Brooks for firsthand tips and guidance.

1. Recognise that public speaking is a distinct skill

  • Expert insight: Even experienced professionals can struggle when moving from familiar environments to the stage. "Being good at talking about what you do is different from being good at doing it," he says.
  • Action: Treat public speaking as a craft to be learned and practised, not an automatic extension of your journalistic skills.

2. Avoid the 'runaway train' effect

  • Common pitfall: People – journalists included – often start speaking before they've processed what they want to say. They end up being unable to stop, repeating points and losing their thread.
  • Solution:
    1. Pause before you speak. Remember the Mark Twain quote as motivation: "It’s better to keep your mouth shut and let people think you’re an idiot than to open it and remove all doubt."
    2. Breathe in before answering. This simple act buys you thinking time and helps you map out your response.
    3. Embrace silence. Don’t rush to fill every gap — audiences appreciate considered answers.

3. Structure your points: the power of three

  • Why three? The 'rule of three' is a timeless way to make your message memorable and manageable. Handy if you need to prepare a speech or can anticipate a question coming up.
  • How to use it:
    • Before answering, quickly identify (ideally) three key points. Take a moment to collect your thoughts if you need to.
    • You can buy yourself a bit of leniency by saying "a few things" instead. The worry for many is committing to three points and then not being able to deliver.
    • Use three descriptive or catchy words to reinforce your message. Many memorable slogans are in threes: i.e. inform, educate and entertain.
  • A focused, three-step response emits confidence and clarity.

4. Speaking with your body language

  • First impressions count: Audiences judge speakers visually before they process words.