Birmingham Post suffers a near 10 per cent drop in average monthly browsers while sister title the Birmingham Mail records a near 30 per cent rise for the same period
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Trinity Mirror Regionals' Midlands titles had mixed results in terms of newspaper website traffic over the past six months.
The Birmingham Post recorded an average of 176,541 monthly unique browsers for the first six months of 2010, according to the latest figures from the Audit Bureau of Circulations Electronic (ABCe) . The site posted a 9.4 per cent drop in its average monthly unique browsers from the last audit for July to December 2009 and a drop in average daily unique browsers of 11.6 per cent to 7,335 for the same period.
But sister title the Birmingham Mail saw a 28.9 per cent rise in its average monthly unique browsers for January to June 2010 with 460,709 for the period. The Coventry Telegraph also posted period-on-period gains increasing its average monthly uniques by 22.9 per cent to 452,725.
The latest ABCe figures are the first since Trinity Mirror's acquisition of the Manchester Evening News . The title, which recently relaunched its website, saw a 16.1 per cent increase from the second half of 2009 in its average monthly unique browsers to 1,057,941. The figure suggests a slight year-on-year decrease in monthly unique browsers of 0.4 per cent.
Full figures for the individual news websites in the ABCe report for January to June 2010 are listed below. The first figure is the average monthly unique browsers for that site; the figure in brackets indicates the percentage change from figures reported by the ABCe for July to December 2009.
Cambridge News: 216,244 (-10.1 per cent)
Of the JP sites listed in the ABCe report, Scotsman.com remains the network's largest website with an 1,778,473 average monthly unique browsers. While the site's average daily and monthly figures grew in the first six months of 2010 by 6.4 per cent and 5.9 per cent respectively, the site's traffic was down year-on-year. Average monthly browsers fell by 18.1 per cent from January to June 2009.
Blackpool Gazette: 256,420 (+2.7 per cent)
Halifax Courier: 133,033 (-11.3 per cent)
Lancashire Evening Post: 268,771 (-30.0 per cent)
PeterboroughToday: 170,908 (+3.1 per cent)
Portsmouth.co.uk: 262,201 (+12.2 per cent)
Scotsman.com: 1,778,473 (+5.9 per cent)
Sunderland Echo: 195,615 (-3.8 per cent)
The Star: 345,879 (7.3 per cent)
Yorkshire Evening Post: 354,287 (+21.6 per cent)
Express & Star: 475,971 (-5.5 per cent)
Shropshire Star: 328,058 (+7.1 per cent)
The Herald's recently relaunched website heraldscotland.com posted strong growth over the last six months: average monthly unique browsers rose 23.5 per cent to 686,290 with the site attracting 813,738 unique browsers in June. Steady growth also for the DailyEcho.co.uk, which saw an 18.4 per cent rise in average monthly unique browsers to 365,389 when compared with July to December 2009.
Southern Daily Echo: 365,389 (+18.4 per cent)
Glasgow Evening Times: 326,338 (+12.3 per cent)
HeraldScotland: 686,290 (+23.5 per cent)
Lancashire Telegraph: 267,926 (+25.7 per cent)
Oxford Mail: 201,787 (+13.1 per cent)
Swindon Advertiser: 153,962 (+19.5 per cent)
Brighton Argus: 319,074 (+0.6 per cent)
Bolton News: 215,310 (+23.2 per cent)
Northern Echo: 313,919 (+10.0 per cent)
The Press: 237,138 (+32.0 per cent)
Bradford Telegraph & Argus: 274,287 (+14.2 per cent)
Bristol: 386,785 (-1.1 per cent)
Derbyshire: 299,451 (-1.4 per cent)
Gloucestershire: 254,932 (-6.0 per cent)
Grimsby: 196,937 (+19.0 per cent)
Hull: 340,678 (+10.8 per cent)
Leicestershire: 333,657 (+32.4 per cent)
Lincolnshire: 157,708 (+17.5 per cent)
Nottingham: 398,869 (+5.1 per cent)
Plymouth: 292,180 (+8.4 per cent)
Scunthorpe: 92,797 (+11.5 per cent)
South Wales: 188,383 (-4.2 per cent)
The Sentinel: 334,850 (+7.4 per cent)
Birmingham Mail: 460,709 (+3.1 per cent)
Birmingham Post: 176,541 (-9.4 per cent)
ChronicleLive: 354,578 (+2.5 per cent)
Coventry Telegraph: 452,725 (+22.9 per cent)
North Wales Daily Post: 218,014 (+28.1 per cent)
Teesside Evening Gazette: 265,513 (+10.1 per cent)
JournalLive: 238,030 (+5.7 per cent)
Liverpool Daily Post: 333,638 (+8.6 per cent)
Liverpool Echo: 811,605 (+17.2 per cent)
Wales Online: 729,488 (-3.8 per cent)
Manchester Evening News: 1,057,941 (+16.1 per cent)
