Advertorial: IfraExpo 2007 - 'the perfect source of inspiration and know-how'

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Michael Heipel is director of exhibitions and sales for Ifra . Here he talks about their biggest event of the year, IfraExpo.

Where do you see exciting trends and developments in our industry?

One of the biggest trends today is convergence. Cross-media operations have become a reality for newspaper publishers. Topics such as hybrid and semi-commercial printing bring a renaissance to the printed product, in a more sophisticated, almost magazine-like style. This development has a commercial perspective, too. IfraExpo will show lots of solutions for the integration of various media channels as well as new business models for publishers.

What can visitors expect at this year’s IfraExpo in Vienna?

IfraExpo covers the whole workflow of media publishing, from content creation, output to various channels like print, online, mobile, up to distribution. Exhibitors from 25 countries will show their innovations. You see all the products and services that are relevant to a modern media house. You can network with colleagues from all over the world. IfraExpo is the perfect source of inspiration and know-how!

Why did you choose Vienna as a location for IfraExpo 2007?

Vienna, the Austrian capital, is a perfect combination of imperial flair and modernity - along with typical Viennese charm! The city has always been a gateway to the now booming markets in the east. At the same time, it is easily accessible from all over

the world. Even after the opening hours of IfraExpo, the city has a lot to offer and guarantees an unforgettable experience!

Facts and Figures

IfraExpo:

The leading global trade show for newspaper and media publishing

Location:

Messe Vienna, Austria

Dates and times:

8-10 Oct 07 (10.00h–18.00h), 11 Oct 07 (10.00h–16.00h)

• More than 10,000 visitors from 80 countries

• More than 300 exhibitors from 25 countries

• Supporting programme (excerpt): Focus Sessions on hot topics in the publishing industry, Solution Park (free of charge for visitors). Get together with Ifra XMA Cross Media Awards ceremony on Monday, 8 October, 18.00. Up-to-date information at www.ifraexpo.com • Visitor tickets priced from EUR 30 plus VAT. Online registration at www.registrations.ifraexpo.com (savings up to 53% on the regular entrance fee