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Mail Online broke a traffic record in April, recording a monthly total of 40,500,667 unique browsers, according to the latest figures for UK national newspaper websites from the Audit Bureau of Circulations Electronic (ABCe).

The Daily Mail website's unique browsers rose by 3.4 per cent from April; average daily unique browsers to the site also increased by 5.33 per cent month-on-month to 2,366,495.

Elsewhere, the Guardian, Telegraph, Independent and Mirror Group websites all posted a drop from March's total monthly unique browsers. But slight gains in average daily unique browsers were made by the Independent (2.17 per cent) and Telegraph (1.68 per cent) from March to April.

For April and March no figures have been reported for The Sun and Times websites at News International's request, ahead of paywall plans at the Times and Sunday Times.

The full figures for the six audited titles and Mirror Group's websites are listed below. The percentage in brackets indicates the month-on-month change compared with the March ABCe report :

Mail Online

Average daily unique browsers: 2,366,495 (+5.33 per cent)

Monthly unique browsers: 40,500,667 (+3.4 per cent)

Guardian.co.uk

Average daily unique browsers: 1,837,331 (-0.81 per cent)

Monthly unique browsers: 31,900,127 (-4.41 per cent)

Telegraph.co.uk

Average daily unique browsers: 1,583,305 (+1.68 per cent)

Monthly unique browsers: 30,227,486 (-0.10 per cent)

Mirror Group

Average daily unique browsers: 441,768 (-5.55 per cent)

Monthly unique browsers: 9,329,485 (-7.28 per cent)

Independent.co.uk

Average daily unique browsers: 455,255 (+2.17 per cent)

Monthly unique browsers: 9,871,286 (-1.21 per cent)

TheSun.co.uk

No data available

Times Online

No data available

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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