B2B publisher Citywire launches AI-powered research tool to deepen user engagement

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B2B publisher Citywire has released a generative AI research tool designed to give professional investors an edge in the market.

The new service, Citywire AI, is now live across four Citywire platforms Citywire Selector (Europe), Pro Buyer (US), Wealth Manager (UK), and New Model Adviser (UK). It aims to transform how its audience of 65k wealth professionals access and interact with the publisher’s specialist archive of content.

Built in partnership with Miso.ai, Citywire AI leverages a large language model trained exclusively on Citywire's own verified archive of articles. It publishes around 27.5k articles a year across all its platforms and has been operating for 25 years.

Unlike open-web AI tools, Citywire AI’s responses are grounded in trusted, published content, with citation links provided for every answer. The tool promises in-depth research, contextual deep dives, and intelligent site search, all designed to save investors time and improve the quality of their research.

"We are always trying to deliver extra value to our audience of wealth investors. Citywire AI takes our news to a different level to act as a trusted research partner for those investors," Richard Lander, Citywire’s project lead, told Journalism.co.uk in an email.

He said that while no single pain point drove the development of the tool, it will improve user search experience across the site and deepen engagement with users. Users will also need to register with the site to use the tool.

"The model is based on attracting more qualified professional wealth investors to use our site for longer and more often, delivering the audiences that asset managers want to reach," Lander explained.

Asset managers are key advertisers and content sponsors for Citywire platforms, who want to target engaged, decision-making professionals actively seeking investment opportunities within the wealth management sector.

Success will be measured by usage growth, user ratings on AI answers, and informal feedback, which Lander described as positive so far. It plans to feed other content types into the model, including video, ratings, and performance data.

Citywire’s approach mirrors a growing trend among specialist publishers. Nursing Times, for example, launched its own AI-powered search tool, Ask Nursing Times, in early 2024 using the same Miso.ai technology.

That service was reported to have generated more than 200,000 AI-powered answers, increased subscriber engagement by six percentage points, and directly contributed to 100 new subscribers. Like Citywire, Nursing Times uses a private AI model to ensure accuracy and protect its intellectual property, offering tiered access to drive premium experiences.

This article was drafted with the help of an AI assistant before it was edited by a human