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The Birmingham Post has moved to a web-first news strategy with the launch today of its new website - the same day the newspaper celebrates 150 years of publishing. Birminghampost.net - will carry breaking news throughout the day, comment and analysis from the paper's correspondents and the 'small army' of bloggers from outside the paper that staff have encouraged to cover arts, industry and sport.

The business-focused site has been organised into specific 'sector channels' - covering areas like banking and the automotive industry.

According to Trinity Mirror, each sector will have dedicated bloggers, forums and run email newsletters.

The Post took a unique approach, consulting Birmingham's blogging community on development of the site.

"We are all really pleased with the look and feel of the website as it enhances the value of what we already offer via the paper," said editor Marc Reeves.

"Just one of the many developments I am particularly proud of is our panel of expert bloggers who will be commenting on a diverse array of subjects.

"Without doubt this stands as a highbrow development in terms of user-generated content and user-interaction.

"This year marks the 150-year anniversary of our long and rich history so what better way to also signify the start of a new and exciting era for us."

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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