Brightcove does video distribution deal with five social networks

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Brightcove has entered a video distribution deal with Bebo and four similar services to allow its media partners' access to younger audiences across social networks.

In addition to a partnership with Bebo, deals with instant messaging service Meebo, RockYou and Slide - popular applications for MySpace and Facebook - and online TV portal Veoh, are intended to open avenues to younger, harder to reach, audiences.

Channel 5 News made its own move into social networking last month when it entered an exclusive partnership with MySpace to supply its video service with a daily 'youth-orientated' news bulletin.

Several UK newspapers - including the Guardian and the Telegraph - and TV news providers already use Brightcove to host video on their websites and syndicate stories internationally.

With around 40 million registered users across the globe Bebo alone has potential to deliver large viewing figures for publishers supplying video content.

Channel 4 and ITV have already taken advantage of the deal to run non-news programming on Bebo.

Other Brightcove partners will now be able to choose whether or not it would be in there interests to make their content available on these social networks.

"Our distribution partners represent the fastest-growing segments of the social web and hold enormous potential for our media customers to grow online audiences and scale their advertising inventory," said Jeremy Allaire, chairman and chief executive officer, Brightcove, in a statement to the press .