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Poland's digital-first publisher naTemat: "More video doesn’t always mean better results"

Head of video content Paweł Orlikowski reveals why AI-generated videos flopped, how Shorts give interviews a crucial second lease of life and why publishing frequency isn't everything

Joanna Kocik
Joanna Kocik
October 05, 2026 – 4 min read

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Poland's digital-first publisher naTemat: "More video doesn’t always mean better results"
Paweł Orlikowski, head of video content, naTemat

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