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CNET Networks UK has today launched SmartPlanet , a reviews and lifestyle website focusing on ethical and sustainable products.

The site reviews fashion, food and green gadgets to test out their ethical credentials alongside price and quality.

It will be edited by Adam Vaughan; with editorial focus on the UK market to 'weed out any examples of 'green washing', where companies make exaggerated green and ethical claims about their products.'

WWF has signed up as a launch sponsor on the site.

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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