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Daylife , the software engineering company used by news organisations to create multimedia topic pages, is proposing a new revenue-sharing deal with web developers.

Programmers or 'hackers' can use the Daylife API , which allows publishers to present archived multimedia material in new ways on their websites, to create an application or tool for a publisher to enhance its site.

Daylife will host and market the product and if the publisher signs up profits will be split between the programmer (70 per cent) and Daylife (30 per cent).

The idea came from a "Hacks and Hackers" meet-up in New York earlier this month and an independent developer from across the world is welcome to take part, Daylife engineer Vineet Gupta told Journalism.co.uk.

"In the past, Daylife's developer community has produced projects including Brendan Dawes' incredible Doodlebuzz and the US Election 2008 Issue Tracker . We also ran a developer challenge in 2008 that had quite some good ideas implemented," said Gupta.

"But this is the first time that we have offered to sell news apps to our clients and provide a revenue share to developers. We see it as an important way to encourage more developers to get involved in the rapidly transforming digital news space."

Daylife's platform currently indexes more than 16,000 news sources and blogs, said Gupta. Its technology and applications created from its API have previously been used by news organisations including the Washington Post, Sky News and Telegraph.co.uk.

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Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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