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Figures show that regional press ad expenditure is stabilising, with a marked increase in online recruitment advertising market share.

A report by the Newspaper Society, using statistics from the Advertising Association, also shows a significant slowing of the decline in ad-spend within the regional press.

Regional news groups experienced an overall annual drop of 5.2 per cent in the first quarter of 2010, compared with 14.1 per cent in the previous year. $().ready( function(){ $.ajax({ type: "POST", url: "//www.journalism.co.uk/listen/", data: { cmd: 'ShowAdvert', nosurround: 'true', tagArgs: 'YToxOntzOjg6InNwZWNpZmljIjtzOjE6IjMiO30=' } }).done(function( msg ) { $('#91a583dea5de09b7359c98dca650d1e5').html( msg ); $('#91a583dea5de09b7359c98dca650d1e5').fadeIn(); }); } ); The figures, released in the AA/Warc Expenditure Report published this week, also show that the decline in classified advertising has halved to a drop of 10.2 per cent in Q1, compared with 21.2 per cent in Q4 2009.

But the most positive figures were to be found in the online recruitment category, which has seen ad-spend grow by almost 20 per cent, as well as an increased market for the regional press share over "online specialists".

Total display advertising increased by 3.3 per cent compared to the same period in 2009, helped on by a 10.6 per cent growth in national display statistics.

The figures compare favourably with other display media: such as television, which has seen a 9.7 per cent growth in advertising revenue.

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Written by
Rachel Bartlett

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