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Deutsche Welle’s blueprint to testing and scaling a TikTok news account

Audience development manager Erika Marzano shares her test-and-tweak strategy that has led to 37 accounts and 3 billion views last year on the vertical video platform

Jacob Granger

May 22, 2026 – 6 min read

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Deutsche Welle’s blueprint to testing and scaling a TikTok news account — DW's audience development manager, Erika Marzano, leading a workshop at Newsrewired (14 May 2026). Credit: Marten Publishing / Mark Hakansson

A reality check with creator-led news brands: How to make it on your own — Isabelle Roughol (Democracy for Sale), Jim Waterson (London Centric) and Daniel Ionescu (Millennial Masters) at Newsrewired (14 May). Credit: Marten Publishing / Mark Hakansson

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Preparing for the second act of AI: agents, liquid content and AI deals — Ezra Eeman, strategy and innovation director, NPO delivering a keynote speech at Newsrewired (14 May). Credit: Marten Publishing / Mark Hakansson

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How to doxx yourself: A practical guide for journalists — Dr Rebecca Whittington is delivering an anti-doxxing workshop at Newsrewired (14 May). Credit: Marten Publishing / Mark Hakansson

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