DMGT preparing to launch Groupon-style discount platform

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Associated & Northcliffe Media, the consumer arm of Daily Mail & General Trust , is preparing to launch a competitor to US-based discount voucher site Groupon.

According to a source familiar with the project, DMGT is currently working on final builds of its "daily deals" platform. DMGT is expected to acquire what's described as "a very small site, a very small player, as part of the process".

Roland Bryan, managing director of digital media at Northcliffe Media , and Kevin Beatty, chief executive of A&N, have interviewed candidates to take charge of the new venture's commercial operation. Interviewees were told that a soft launch has been pencilled in for March.

DMGT's project follows the Telegraph's launch of a daily deals site for London readers last week. By contrast, DMGT's effort is expected to be national in scope, focusing on major urban centres across the country.

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