Economist leads shortlist for first British Media Awards

This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.

The Economist has picked up the most shortlisted nominations in the first British Media Awards,

announced by TheMediaBriefing

, with the Economist's digital editions shortlisted for best use of mobile.

The Economist picked up four shortlisted nominations overall, including the shortlists for online advertising innovation, consumer magazine innovator of the year and social media and marketing innovation.

Future has been shortlisted for three awards, including social media and marketing innovation, paid content innovation and consumer magazine innovator of the year.

TheMediaBriefing was launched by Briefing Media Ltd in 2010 by Neil Thackray and Rory Brown, as a media business news and information site which would feature both its own content as well as aggregated reports from third-parties.

The full shortlist is below:

Social Media and Marketing Innovation

• Jam @ Engine - Sun Football Legends
• The Economist - Where do you stand? campaign
• AOL UK - Huffington Post UK
• Future - N-Photo magazine
• UBM Built Environment - Weekly Audience Measure (WAM)

Paid Content Innovation

• StrategyEye - StrategyEye digital publishing platform
• Informa Business Information - Lloyds List Group
• Future - Teach Yourself Photoshop iPad app

Online Advertising Innovation

• Reed Business Information - Estates Gazette, Capita Symmonds augmented reality campaign
• InSkin Media - InSkin Video
• 24/7 Real Media - Open AdStream
• Haymarket - Autosport, Castrol EDGE Grand Prix Predictor
• The Economist - Philips campaign

Best Use of Mobile

• IDG Connect - IDG Connect App
• Citywire - Mobile Site and iPad App
• The Economist - Economist digital editions
• Incisive Media - British Journal of Photography iPad app

Most Innovative Technology for Media Owners

• Mag+ - Mag+ platform
• IMI Mobile - Multi-Media Console (MMC)
• Scribble - ScribbleLive

B2B Innovator of the Year

• IDG Connect - IDG Connect
• Ink - APEX Media Platform
• Reed Business Information - Estates Gazette
• Semantico / Brill - Brill Online / Sipp2
• Informa Business Information - Lloyds List Group
• UBM Built Environment - Client Solutions Team

Consumer Magazine Innovator of the Year

• Consumers Association - Which?
• Shortlist Media - Stylist
• Hearst Magazines - Red Online
• The Economist - The Economist
• Hearst Magazines - Cosmopolitan
• Future - N-Photo Magazine

Digital Media Innovator of the Year

• Emap - Nursing Times
• InSkin Media - InSkin Media
• Microsoft - MSN UK
• Microsoft - Microsoft Advertising
• AOL UK - Huffington Post UK
• Archant - London24.com

Commercial Team of the Year

• Reed Business Information - Estates Gazette
• InSkin Media - InSkin Media Sales
• FT Group - FT Global Events Team