There's a lot of dodgy stuff on the internet these days. Fake experts, journalists and news websites have mushroomed since generative AI made slop production fast and cheap. So how do you reassure your dear readers you are legit?

There are several tools and platforms that provide credibility markers. Let's get into the main ones.

The news outlet

IPSO

The Independent Press Standards Organisation (IPSO) is the largest, independent press regulator in the UK. It enforces the Editors' Code of Practice, which provides a complaint process for readers of a member site.

Members tend to display the IPSO emblem and/or a short statement, usually at the bottom of the website as a sign of their credibility.

IMPRESS

IMPRESS is a similar deal. It's an independent regulator, more commonly associated with independent, community and non-profit outlets. It is the only UK press regulator recognised under the Royal Charter system, through the Press Recognition Panel. Members can display an IMPRESS icon along with details of how to complain under its Standards Code.

The Trust Project

The Trust Project is an international consortium of news organisations. Its partners apply eight "Trust Indicators", which are widely considered best practices in trustworthy journalism.