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The Guardian website has reported record traffic for February with
an unaudited total browser figure of more than 69 million, while Audit Bureau of
Circulation results show the number of average daily browsers
on the site rose beyond the four million mark.
Figures released by ABC today show the Guardian's website saw a
12.67 per cent rise in average daily browsers.
The Guardian only releases audited figures for total monthly
browsers every other month, but unaudited figures are said to show
the site recorded a 9.9 per cent increase in unique browsers from
January to 69,448,446.
In today's ABC results every audited newspaper site apart from the
Sun recorded a month-on-month decline in total unique browsers for
February, with the biggest drop, of 31.29 per cent, recorded by
Mirror Group Digital.
This came in the same month the Mirror site was relaunched, with
the company understood to have expected a drop and confident
traffic from Google will return.
The Sun's website recorded a rise in total monthly traffic of 2.29
per cent and in its average daily traffic figure of 6.3 per cent,
but the biggest increase was recorded by the Guardian of 12.67 per
cent.
According to today's ABC multi-platform report, Metro's website saw
the second biggest fall in total monthly traffic month-on-month, of
13.02 per cent, followed by the Evening Standard's website with a
12.17 drop.
The Mail Online, which was awarded
Website of the Year at the Press Awards this week , saw both its
average daily browsers and total monthly traffic figure fall
month-on-month by 0.67 and 8.13 per cent respectively.
In a release the Guardian also reported record figures for its
mobile sites with 640,220 average daily unique browsers, said to be
a 28 per cent rise on January and an 182.4 per cent year-on-year
increase.