This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.

The Huffington Post is looking to broaden its range beyond the war in Iraq and domestic US politics by adding sections devoted to lifestyles, business, media and entertainment.

To achieve this end The Post has taken a second round of funding, according to Paid Content , again a $5 million investment from previous investors: Softbank, Capital, Greycroft Partners, CEO and co-founder Ken Lerer and the Pilot Group.

Investment has helped the staff grow from three to 43 full-time employees and place The Post as the fifth-most-linked-to blog on the internet, according to Technorati.

Despite wanting to become an 'all-purpose digital newspaper' the site won't deviate too far from being politics driven, claimed its founder.

While seen as the strong liberal, anti-war voice in the blogosphere, in an interview with USAToday , Arianna Huffington said that she would welcome more conservative voices to The Post - even suggesting that former White House aide Karl Rove could join the fray, should he wish, with no restrictions on what he wrote.

However, the piece added that the Post has no intention to start paying bloggers for their work.

"That's not our financial model," said co-founder Lerer. "We offer them visibility, promotion and distribution with a great company."

Share with a colleague

Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

Comments