Ifra launches vertical search engine for newspaper industry news

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Ifra has launched a search engine for listing news and information about the newspaper industry.

After announcing it plans to l aunch late last year , Reiner Mittelbach, CEO of Ifra told Journalism.co.uk at the DNA 2008 conference today that Ifrasearch.com launched last week.

The site returns search results in three categories, 'Ifra and partner sites', a selected list of 'news' sources and results from across the wider web.

The newspaper search engine also allows bilingual searches in English and German.

"We search stories about the news publishing industry, so people working in newspapers, irrespective of the platform they work on, can find information there.

"The beauty of it is you can search the worldwide web, but only [relevant] pages that we have selected, because if you want to search for convergence you want to find news about convergence in newspapers, not biology or mathematics.

"But we have also filtered for Ifra and our partners where you can search databases that Google can't search."

Mittelbach added that search engine was based on 'thousands' of sources identified by Ifra as being relevant to the newspaper industry.

Besides freely available web content, the search site also lists articles that are normally only available to Ifra members that aren't usually exposed to the 'spidering' tools search engines use to list web content.