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The Independent is to launch a Saturday edition of its daily spin-off newspaper i next month, promising more content on leisure, sport, interviews and games.

The title, which launched in October, on sale for 20p on weekdays, recorded an average daily circulation of 171,415 in March, according to the latest Audit Bureau of Circulations report. This signalled a drop of 2.45 per cent on the previous month when the title claimed a sales hike of almost a third with circulation reaching 175,714.

In a statement today the Independent announced it would be launching the Saturday edition on 7 May, due to "popular demand", at a cost of 30p.

"With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition," Simon Kelner, editor in chief of i and The Independent, said in a release.

"The demand from readers has been such that this is a no-brainer, and we are looking forward to producing a quality one-section companion to the weekend."

The i newspaper received special recognition at the

Press Awards earlier this month

when the the Cudlipp Award judging panel decided to complete its shortlist by commending the launch of i as "an example of journalistic innovation", even though it had not been entered.

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Written by
Rachel Bartlett

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