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ITN Productions has won a competitive tender to provide AOL UK with a wealth of digital video content to run across its portal and leading content sites.

Under the agreement, AOL will receive video covering news, entertainment, money and sports as well as lifestyle content, daily from the news and multi-media company. The deal makes ITN Productions the number one supplier of premium video content across AOL's UK platforms.

Kate Burns, head of AOL in Europe, said in a press release: "By bolstering video across the AOL UK platform we are offering advertisers even more opportunities to reach our engaged audiences as we programme the most compelling multi-media experiences across our rich, topical and trusted content."

The ITN clips run from 60 seconds to six minutes and offer AOL new opportunities to provide pre-roll advertising.

Mark Browning, managing director of ITN Productions, said in the same release: "We believe our news, entertainment and lifestyle programming is a fantastic fit across the board for the AOL platform and we look forward to working with them and entertaining their users going forward."

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Written by
Melissa Ittoo

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