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Johnston Press has announced plans to add user-generated review site Qype to its local websites.

In its interim results for the 26 weeks to 3 July 2010 released yesterday , the publisher said it had concluded a deal with Qype and will use the software to power new listings on its network of local websites.

The Qype features, which include local business listings, will "replace and significantly upgrade" Johnston Press' existing directory website, which was built in house.

"As well as integrating context specific content into local websites this software will provide a local entertainment and events database," the results report says.

Yesterday's results suggest a 10.9 per cent growth in digital revenues for Johnston Press in the first half of 2010 to £10 million.

"The group's offer of a unique combination of digital and print advertising is well received by customers and provides an excellent response to their advertisements. The group is therefore well positioned to grow employment advertising as markets recover from the economic downturn," says the report.

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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