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Lucy Küng: How publishers can thrive in the creator economy

Where do news organisations fit in to a landscape dominated by creators and fuelled by generative AI? 'Stop being bystanders and gatecrash the party'

Jacob Granger
Jacob Granger
November 26, 2025 – 4 min read

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Lucy Küng: How publishers can thrive in the creator economy
Lucy Küng speaking at Newsrewired November 2025. Credit: Mark Hakansson / Marten Publishing

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