Mashable strikes second newspaper syndication deal

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Social media news website Mashable has expanded its reach with a new syndication deal with a second newspaper publisher. In April the site entered its first print syndication deal with Metro International , which saw posts from Mashable appearing in print.

Now the site, which says it generates more than 15 million pageviews, has agreed a syndication arrangement with USA Today. Mashable features and how-to guides will be available in USA Today's print, online, mobile and iPad editions, according to an announcement from the title .

The first Mashable article appearing in USA Today was published on Wednesday and covered a new feature of Microsoft's mapping technology Bing that can calculate taxi fares between destinations.

Speaking to Journalism.co.uk in April, Mashable's manging editor Sharon Feder told Journalism.co.uk that Mashable's content is a relevant to print leaders as it is to those online: "In terms of reader demand, I don't think this [syndication to print partners] demonstrates a large scale change, I believe readers want a diversity of content, whether it's long form magazine journalism or quick, easily digestible blog posts. In this case, I feel Mashable's quick posts are a natural fit for busy commuters looking to consume valuable information in small bites."

Image courtesy of Steve Rhodes on Flickr