Constanza V. Paura's career took a huge leap forward when, following her final-year university project, she began conducting street interviews and posting them on TikTok. Her videos went viral, challenging Spanish society’s perceptions and stereotypes regarding Latin America, and racked up millions of views. She now has over 129,000 followers on the platform.

@constanzavpaura

Otro dia más preguntando a la gente sobre Latinoamérica: Raúl, Marcos y Laura 🌎💗 #tiktoklatino #entrevistasenlacalle #entrevistasgraciosas #entrevistas_tiktok #entrevistascallejeras #tikroklatam #latam

♬ sonido original - Constanza V. Paura

Paura acts as a cultural bridge between Europe and Latin America, having been born in Venezuela, brought up in Spain, with Argentine heritage.

After her success on TikTok, she secured a position at National Geographic Spain as digital editor, where she also writes in-depth features on science, art, archaeology, and biodiversity, and she also creates stories for its social media channels.

In this role, she can dive deep on historical contexts and nuances, building a more rigorous narrative backed by research and academia. Over on TikTok or Instagram, she needs to grab people’s attention quickly and get the main idea across accurately.

She says that the digital world is highly competitive. Telling a story well takes time, but social media users consume content quickly. For this reason, you need to find an idea that sparks curiosity. It must always begin with a striking fact that grabs people’s attention. Topics like art, history and anthropology can work as faster-paced entertainment-heavy formats. She says: