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Mirror Group has launched an online research community to better gauge readers' views on the publisher's national titles. Mirror Mouthpiece will use forums, webchats, online polls and blogs to increase feedback on the publisher's editorial and advertising operations.

The community, which has been trialled on a Mirror Group advertising campaign for the Food and Drink Federation, will be linked to the existing 5,000-strong reader panel used by the group.

Members of the reader panel will be specially invited to participate in the new community, which is hosted by firm eDigital Research and managed by Market Evolution .

"The launch of Mouthpiece enables us to have a regular dialogue with our readers, putting them at the heart of what we do," said Richard Webb, Mirror Group's managing director, in a press release.

"Mouthpiece has already been used for advertiser projects and can give immediate insight and feedback on their campaigns."

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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