Monocle joins forces with Bloomberg to launch new TV series
'Monocle on Bloomberg', which will begin on 18 December and run for six weeks, will focus on the week's business, media, design and architecture
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Luxury magazine Monocle is joining forces with Bloomberg to joint produce a new TV series.
'Monocle on Bloomberg', which will debut on 18 December and be produced in Bloomberg's London studio, will focus on the week's business, media, design and architecture issues and be hosted by the magazine's editor-in-chief Tyler Brule.
The partnership will link Monocle, which boasts a 150,000-strong circulation, with the more than 245 million homes that Bloomberg claims to reach.
The programme will have an international feel with correspondents and crews deployed to shoot reports from Seoul, Stockholm, Tokyo, Sudan, Miami and Switzerland, Journalism.co.uk understands.
The partnership is part of Bloomberg Television's plans to roll out more original programming in 2011. The broadcaster has recently taken on several new correspondents, including Linda Yueh as its London-based economics correspondent and Margaret Conley at its Shanghai bureau.
Bloomberg has previously partnered with Intelligence Squared magazine in the US to air debates organised by the title, while earlier this year Monocle launched a series on BBC World.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
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