New York journalism school to offer new entrepreneurial journalism course

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The City University of New York (CUNY) Graduate School of Journalism has launched a new entrepreneurial journalism programme.

The four-semester course will be led by Jeff Jarvis, renowned media commentator, blogger and head of the school's interactive journalism programme.

The course will earn graduates an MA degree and certificate in entrepreneurial journalism and will cover emerging business models and technologies for news, new product development and growing trends such as hyperlocal media and social media for journalism.

The new course builds on CUNY's existing efforts to encourage entrepreneurial journalism: course leader Jarvis teaches an entrepreneurial class as part of the interactive journalism programme , where students pitch products and services for seed money supplied by the McCormick Foundation.

With funding from the US Knight Foundation, the University produced the New Business Models for News report examining financial models for local news earlier this year and began a partnership for journalism students with the New York Times's new hyperlocal project .

"Training our own students is just the beginning. We need research to find the economic models that will replace the financial underpinnings that no longer work, and new products to reach new audiences in new ways. So we will expand beyond our pioneering work last year for the Knight Foundation that examined innovative financing models for local news. We will create a more ambitious incubator to provide seed money and investment for promising new journalistic ideas," says CUNY dean Stephen B. Shepard in a column on the CUNY website .