New York Times social media editor Liz Heron to join WSJ

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The New York Times's social media editor Liz Heron is moving to the Wall Street Journal to become its director of social media and engagement.

Heron, who gave a keynote speech at Journalism.co.uk's news:rewired conference in London last month, announced the move on Twitter.

"Excited to announce I'm joining @WSJ as director of social media and engagement," she wrote. "The news is bittersweet, as I'll miss my colleagues at @nytimes, for which I have the utmost respect. But thrilled for challenges ahead."

Previously, Heron was the innovations editor for foreign and national security at the Washington Post, and a trends producer at ABC News.

In her news:rewired talk, she discussed how the New York Times taps into social networks for newsgathering, and uses social media for creative distribution and community engagement.