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The New York Times Style magazine - called T - has launched online .

The site will feature a fashion and style news blog called The Moment. Horacio Silva, the features director and online director of T, will edit the blog with contributions from staff editors, T contributors, artists, filmmakers and celebrity guest bloggers.

According to the Times, the new site will also include flash-based interactive content and original videos.

The launch of the site was set to coincide with the December publication of T Magazine in the International Herald Tribune.

"We have re-thought the way we want people to experience the beauty of T in a virtual environment and have expanded our content in an elegant, sophisticated way to embrace the movement and interactivity of the web," said Stefano Tonchi, editor of T.

New York-based agency Createthe Group engineered the new site.

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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