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Independent spin-off newspaper i recorded the second biggest month-on-month drop in circulations in April across morning and Sunday titles, according to the Audit Bureau of Circulations .

The title, which launched in October last year, saw its average daily circulation drop to 161,152 in April, a drop of almost six per cent, following a decline in March of 2.45 per cent.

The biggest decrease in today's report was recorded by Scotland on Sunday, of 10.34 per cent.

Only two papers – the Daily Mail and the Sunday Express – reported individual year-on-year increases in April for average daily circulation. The Daily Mail recorded just a 0.2 per cent increase, while the Sunday Express rose by 4.76 per cent.

The Sunday Express also recorded the highest month-on-month increase in circulation out of all the audited titles, of 12.84 per cent, taking it over the 600,000 mark.

Daily commuter title Metro saw a month-on-month drop of 1.4 per cent in its figures for April, taking it to an average distribution of 773,370 per issue.

Key figures
The first figure in each category below denotes average net circulation for April 2011. The figure in brackets is the month-on-month percentage change for the average net circulation between March and April and the third figure shows the year-on-year percentage change between April 2010 and April 2011.
Morning papers:

Popular: 4,960,618 (-0.50) -7.27

Mid Market: 2,735,876 (2.84) -0.94

Quality: 2,157,552 (-0.16) 0.18

Total average: 9,854,046 (0.48) -4.01

Sunday papers:

Popular: 4,859,938 (-0.10) -8.42

Mid Market: 2,856,577 (4.51) -1.21

Quality: 2,065,178 (0.72) -8.02

Total average: 9,781,693 (1.38) -6.34

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Written by
Rachel Bartlett

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