Financial Times

The FT's web-based iPad, launched in June, now has almost 800,000 users

A fifth of the traffic to the FT's website is now coming from mobile devices, publisher Pearson announced today.

The financial title had 790,000 users of its new web-based iPad app registered by the end of September, with more than 15 per cent of new digital subscriptions for mobile devices.

In June the FT introduced a web-based iPad and iPhone app in an bid to have more control over audience data, a move which also allowed it to circumvent the 30 per cent levy imposed by Apple in its App Store.

Overall digital subscriptions to the FT rose by 30 per cent in the first nine months of the year, up to a total of 250,000. The number of registered users has risen 40 per cent to nearly four million.

Underlying revenue at the FT Group rose by 6 per cent, outperforming overall revenue at Pearson, which rose by 1 per cent.

The Pearson statement said: "Although macroeconomic uncertainty and volatility in financial markets contributed to tougher conditions for advertising in the third quarter, advertising revenues were broadly level after nine months.

"Mergermarket achieved strong growth, benefiting from good renewals and the successful launch of a number of new products including ABS Europe and Xtract Asia."

The cost of the weekday print edition of the FT rose in October to £2.20, making it £1 more expensive that the next most expensive daily, the Guardian.

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