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Sky News has launched its iPad app today, having assembled an editorial team of 15 to work on tailored content.

Speaking to Journalism.co.uk, executive producer of Sky News Online John Jelley said that the app will also pull in content from the Sky News HD channel and live videos from Sky News Centre.

He added that the app, which is currently free, had cost "significant investment". Non-Sky subscribers will be asked to pay a monthly fee in the near future, he said, but could not confirm when.

Jelley predicts that people will consume news for longer on the iPad app than they do on the Sky News iPhone app, which is currently in the top 10 UK downloads.

Video, both live and on demand, will be at the centre of the app, which will allow users to rewind live video.

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Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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