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News360, a social newsreader app, has re-launched its Android app. It follows the "re-imagining" of its iPad app released in July .

The personalised reading app allows users to filter social channels, adding news sources such as Google+, Facebook, Twitter and Google Reader, plus topics such as "iPhone 5".

In addition to a complete re-design, new features include a "local news" topic, which aims to deliver news based on the user's location.

Those behind the app, which acts as "a personal filter for the internet", have also been working on its algorithm, which aims to surface the the most relevant content based on factors such as tone, length, subject, author, sharing activity. For example, if a reader spends time reading long-form features rather than short articles, the app will surface more long-form articles.

In a release, News360 explains how it does this. "We don't just organise your Facebook and Twitter feeds in a pretty frame, nor do we serve you articles just because your friends or followers liked them. We analyse your actions within your social cloud to understand your personality, and make predictions about the types of content you'd enjoy."

For more on News360 see our interview with chief executive Roman Karachinsky . Read our list of 10 seriously smart RSS readers, social magazines and aggregator apps (which includes News360)

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Written by

Sarah Marshall
Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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