Judges called News International's digital subscription product "a gutsy move, uniting the whole company together in a single vision, resulting in a beautiful end product"
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News International's digital subscription product for the Times and Sunday Times was awarded the Launch prize at the AOP Digital Publishing Awards last night.
Now in its tenth year the AOP Awards offer prizes across 19 categories in total. The judges called News International's digital subscription product, including its paywalled websites and applications, "a gutsy move, uniting the whole company together in a single vision, resulting in a beautiful end product."
The Telegraph Media Group took away the highest number of awards on the night, picking up four gongs across innovation, advertising and editorial categories.
This included the top prize for Innovation for its "How Should I Vote" application built for the 2010 general election. According to the Telegraph the application, a quiz which matched those who took part with the political parties closest to their views, was used by more than a million people on both the Telegraph website and Facebook in the lead up to the election, recording more than 27 million page views.
The group also won Digital Advertising Sales Team and Ad Operations Team at the awards, while its Digital Media Editor, Emma Barnett, took away the prize for Digital Editorial Individual.
The awards this year included a new AOP Grand Prix, awarded for the first time by the judges to an overall winner from the night. It went to Future Publishing, which also picked up the winning prize for Digital Publisher – Consumer.
"We've had an amazing night here at the Roundhouse, with a full-house of publishers, agencies, suppliers at our largest event to date – it is a fitting tribute to our celebrating the first decade of the AOP Awards," Tim Faircliff, AOP chairman and general manager of Consumer Media at Thomson Reuters, said in a release.
"Our aim is to bring our members together, and I'm proud that the event continues to be a showcase for innovation in the digital publishing industry."
Launch 2011: The Times & Sunday Times digital subscription product - News International
Editorial Team - Business 2011: Chemist+Druggist - UBM Medica
Editorial Team - Consumer 2011: Goodtoknow.co.uk - IPC Media
Research & Insight Project 2011: ITV's Got the Cross-Platform Factor! - ITV
Commercial Partnership 2011: Dennis Lifestyle Division & Tron - Dennis Publishing
Ad Operations Team 2011: Telegraph Media Group
Product Team 2011: Autosport.com - Haymarket Consumer Media
Innovation 2011: How Should I Vote? Application - Telegraph Media Group
Cross-Media Project 2011: Mini but Mighty with Sony Ericsson - Global Radio
Video on Demand 2011: Dennis Publishing Film Unit
Digital Advertising Sales Team 2011: Telegraph Media Group
Use of Mobile 2011: Global Radio Android Apps in association with Sony Ericsson
Editorial Individual 2011: Emma Barnett, digital media editor, Telegraph
Ad Technology Platform 2011: Admeld
Website - Business 2011: Marketing Week - Centaur Media
Website - Consumer 2011: Mail Online - Associated Newspapers
Independent Publisher 2011: Magicalia
Digital Publisher - Business 2011: Haymarket Business Media
Digital Publisher - Consumer 2011: Future Publishing
Grand Prix 2011: Future Publishing
