The Sunday Times iPad app saw an 80 per cent increase in copies downloaded in January compared to September
News International has released figures showing its digital subscriber base rose in January for both the Times and Sunday Times, while both iPad editions also saw increases in downloads of 35 per cent and 80 per cent respectively.
According to the statistics released this week, the Times' saw its digital subscribers rise by 2 per cent to 119,255 in January, compared to 116,902 in December, while the Sunday Times rose by 3 per cent to 113,818, from 110,024.
Both titles also saw a significant increase in iPad downloads in January compared to September 2011, with a 35 per cent increase in copies of the Times and a higher increase of 80 per cent for the Sunday Times, which also had a higher average download of 63,959 copies for the month compared with 59,882 for the Times.
The figures mean the Times has a total paid audience of 524,368 and the Sunday Times a total of 1,081,793.
The latest results from the Audit Bureau of Circulation found the Times newspaper saw its circulation fall by 11.4 per cent in January to 405,113, which the Sunday Times also saw a drop to 967,975 of 6.87 per cent.
Free daily newsletter
- Washington Post releases year-in-review feature for subscribers
- Newsrewired special: How The Times is running towards a digital-first future
- Subscription retention strategies: pain points and remedies
- Subscription conversions: Balancing audience frustration and engagement
- How should the media cover COP26 and climate change long-term?