Newsquest agrees to six-month ABCe audits

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Newsquest has become the latest regional newspaper publisher to sign up for the Audit Bureau of Circulations Electronic's (ABCe) new six-month certificate.

As part of the new certificate, the publisher, which previously reported ABCe figures on an ad hoc basis, recorded an average of 5,124,715 monthly unique user/browsers.

The group will now release web traffic figures for its online network of sites with individual data for 12 of its largest websites, including the Brighton Argus, the Swindon Advertiser and the Lancashire Telegraph.

The figures provided by the ABCe will cover daily, weekly and monthly unique user/browsers to the sites, a release from the ABCe said.

Average monthly unique user figures published today for each audited site were:

theargus.co.uk - 245,764

dailyecho.co.uk - 203,287

eveningtimes.co.uk - 222,768

lancashiretelegraph.co.uk - 175,098

oxfordmail.net - 146,703

sundayherald.com -197,249

theboltonnews.co.uk - 147,022

theherald.co.uk - 516,569

thenorthernecho.co.uk - 209,582

thepress.co.uk - 171,166

thetelegraphandargus.co.uk - 167,009

Regional newspaper groups Johnston Press and Northcliffe Media have already subscribed to the new certificate .

"We are committed to the transparent reporting of our network in order to demonstrate not only the size of our audiences across the UK, but more importantly the localness of those audiences. The growing online power of our local and regional media brands combined with our traditional strength in print deliver unrivalled pan-platform opportunities for advertisers," said Roger Green, managing director of Newsquest Digital Media, in the release.