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The UK's biggest selling regional newspaper, the Express and Star, has today launched a part-paywall at £12.18 a month for a digital-only subscription.

The Wolverhampton-based paper has launched ' Express & Star 24 ', a print, online and smartphone package at £2.34 per week. As VAT applies to the digital-only package, it is more expensive at £2.81 a week.

Breaking news is still available on Express & Star's website but other content, such as photo galleries, match analysis and real time traffic and travel is no longer free and will only be available on the paid-for "premium" site and the new "intelligent '24' app" for iPhone and iPad.

When the Express and Star announced the launch of a new "premium" website last month , deputy editor Keith Harrison said expressandstar.com would continue to publish "edited highlights" of the day's breaking news on the free-to-view front page of the site.

At that time Harrison told Journalism.co.uk that if successful the part-paywall would be rolled out across the Midland News Association group, which includes the Shropshire Star.

According to ABC , the Express & Star recorded an average daily print circulation of 116,992 in the second half of 2010

Expressandstar.com had 581,528 monthly unique users in the same period - a year-on-year increase of 15.5 per cent.

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Written by

Sarah Marshall
Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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