Generational survey reveals striking differences in how we use social media

To mark World Social Media Day on 30th June, communication expert and podcast host Alastair Greener has shared new findings from his nationwide survey, revealing how different generations use social media, and what that says about the way we communicate in 2025.

The research, conducted throughout 2024 with over 4,000 respondents, explores how communication habits differ between generations. While social media is now a central part of modern life, the results show we’re not all using it in the same way.

“You might assume social media has created a more connected world,” said Alastair. “But our research suggests that how we use it, why we use it, and even how we interpret it can vary significantly depending on age.”

Alastair, who launched his Generationally Speaking podcast earlier this year, believes the findings offer a timely opportunity to reflect on how digital habits are shaping intergenerational communication at home, in the workplace, and across society.

1. As we expected, Gen Z are spending far more time on social media than older generations, but how all generations use the platforms is interesting.

“We found that Gen Z are easily the heaviest users, with many spending four or more hours a day on social media” said Alastair. “ Older generations are logging on less often, and for shorter bursts their relationship with platforms is much more occasional.”

2. The reasons we post vary dramatically by age

“For younger people, social media is about identity and self-expression. It’s where they share their interests, humour, and opinions. But for Baby Boomers and the Silent Generation, it’s more about staying in touch with loved ones and sharing milestones.”

3. Emojis and voice notes are becoming the new norm - but not for everyone

“More than 60% of Gen Z and Gen Alpha say they use emojis or voice notes regularly in everyday messaging. For them, it’s second nature. But for older users, these formats can feel unfamiliar or even awkward. They’re still much more comfortable with text and email.”

4. Many people feel social media lacks emotional clarity

“One thing that really stood out was how often people said digital communication feels impersonal. Without tone of voice or facial expressions, even well-meaning messages can be misunderstood, especially across generations.”

5. Misunderstandings often come from different expectations, not intent

“What one generation sees as efficient, another might see as blunt. The same message can land very differently depending on who’s reading it. That’s where so many of our everyday miscommunications begin and why it’s worth talking about.”

These themes are regularly explored in episodes of Generationally Speaking, where Alastair interviews guests from a range of backgrounds and age groups about how communication styles evolve and where misunderstandings often arise. Recent guests include BBC presenter Paul Carter discussing digital accessibility, and communication coach Anthony Stears on the changing role of the phone call.

“Social media is just one part of the wider picture,” Alastair adds. “Whether it’s speaking to colleagues, messaging friends or sharing opinions online, our habits are changing, but we’re not always changing together. Understanding one another’s preferences is an important step towards better communication across generations.”

The Alastair Greener Generationally Speaking podcast is released fortnightly and is available on all major podcast platforms. To watch all the episodes so far, visit: https://generationallyspeaking.co.uk/podcasts/