Press release Credico UK On AI-Assisted Sales Trust What UK consumers actually think about AI-assisted sales interactions, and why the answer should worry brands AI is no longer something brands are only testing in the background. It is already being used across customer service, lead qualification, email replies, product recommendations, live chat, call routing, sales support, and post-purchase follow-up. For brands, the appeal is obvious. AI can reduce costs, answer questions quickly, manage large volumes of inquiries, and keep customers movin By Debbie Shaw • 8 min read
Press release Credico UK And Face-to-Face Sales in Complex Markets Why face-to-face still wins for complex sales, and the sectors where the gap is widening The digital revolution was supposed to make salespeople obsolete. It didn’t. In fact, across some of the UK’s most competitive customer acquisition sectors, the human conversation has become more valuable, not less. When customers can access comparison tables, policy documents, tariffs, and reviews in seconds, information is no longer the problem. Confidence is. And that’s exactly where face-to-face engage By Debbie Shaw • 9 min read
Press release Why Human-Led Sales Still Matters in an AI-Heavy Customer Journey At Credico UK The problem is not AI. It is the loss of control. When a customer is close to making a decision, do they want a faster answer, or do they want to feel sure they are making the right choice? That question should sit behind every AI-assisted sales interaction a brand puts in front of its customers. It is also the kind of question Credico UK regularly helps brands think through when shaping customer acquisition strategies built around trust and meaningful engagement. When AI Becomes a Barrier, By Debbie Shaw • 11 min read
Press release Credico UK- North vs. South isn't a cliché: why regional sales strategies outperform national ones in the UK National campaigns are efficient, but customers are regional. If a sales message works in London but falls flat in Leeds, is the market wrong, or has the campaign been built too broadly? That is the problem with treating the UK as one audience. It sounds efficient, and on paper it is. One campaign. One message. One set of targets. One neat report at the end of the month. But people do not make buying decisions on paper. They make them in towns, cities, estates, shopping centres, high streets By Debbie Shaw • 8 min read
Press release Why CPA Alone Cannot Measure Performance at Credico UK It may look neat and tidy in a report, but CPA tells you almost nothing about outsourced sales performance. Here's how to take it a few steps further. CPA is useful, but it can be misleading when it sits alone in a report. A business might know what it paid for each new customer, yet still know very little about the quality of that customer. Did they stay? Did the sale pass the proper checks? Did they understand what they signed up for? Did they bring any real value after the first transaction? By Debbie Shaw • 8 min read
Press release Credico UK - Field Sales KPIs Procurement Teams Need Sales volume is always the primary goal for outsourced sales teams, but their efforts should also be benchmarked against additional KPIs to truly measure performance. When reviewing potential outsourced field sales partners, procurement teams rarely struggle to ask about price. The harder question is whether that partner can prove value once the contract begins. An outsourced field sales partner can talk about reach, pace, and access to new customers, but procurement teams have to look beyond By Debbie Shaw • 9 min read
Press release WestSpring IT strengthens team with three key appointments to support continued growth South West managed IT provider WestSpring IT has strengthened its team with three key appointments as the business continues to grow. The latest appointments include an internal promotion alongside two experienced new recruits, further strengthening the company's technical expertise, client support and business development capabilities. This latest investment follows WestSpring IT's recent inclusion in the IT Channel Oxygen Fast-Growth 50 for 2026, recognising the business as one of the UK's fa By Fiona Scott • 2 min read
Press release Upstream Works & Endava form partnership to transform Enterprise CX with a new Agentic AI Experience Platform Together, Upstream Works and Endava will deliver agentic experience orchestration, data sovereignty and flexibility, helping enterprises transform CX, improve efficiency and deliver real value. WOODBRIDGE, ONTARIO (July 29, 2026) — Upstream Works, a provider of enterprise AI-powered omnichannel contact center solutions, and Endava (NYSE: DAVA), the AI-native business transformation group, today announced a strategic partnership to launch the Upstream Works AI Experience Platform that transform By Ophelia Birch • 3 min read
Press release Upstream Works Announces the AI Experience Platform to Power Autonomous CX and Efficient Operations An agentic AI platform that autonomously resolves customer interactions, guides human agents in real time and orchestrates AI models within a secure, sovereign architecture, enabling organizations to deliver faster resolutions, CX transformation and higher efficiency. WOODBRIDGE, ONTARIO (July 28, 2026) – Upstream Works, a provider of AI-powered omnichannel contact center solutions, today announced its AI Experience Platform, an agentic AI platform that enables autonomous, end-to-end omnichanne By Ophelia Birch • 2 min read
Press release New Bath Consultancy Brings Fire Risk Assessment and Energy Compliance Together Firenergy Ltd offers NFRAR fire risk assessments and Quidos-accredited EPCs across Bath and the South West By Trade Boost • 2 min read
Press release Loo of the Year Awards named finalist in prestigious European industry awards Loo of the Year Awards has been named a finalist in the 2026 European Cleaning & Hygiene Awards, earning recognition among the industry's leading organisations from across Europe. The UK's leading independent washroom benchmarking scheme has been shortlisted in the Best Initiative Raising the Profile of the Cleaning Sector category following a record-breaking number of entries. Organised by European Cleaning Journal, the awards celebrate excellence, innovation and leadership across the profess By Fiona Scott • 2 min read
Press release 25 years Target Escorts®: European company invests in new digital platform to mark its anniversary To mark its 25th anniversary, the company managing Target Escorts® presents a comprehensive website relaunch with modern web design, new CMS technology and an information architecture optimised for search engines and AI systems. By Target Escorts • 2 min read
